releases Source Cultivate

June 12, 2024, a provider of AI solutions for fruit and vegetable growers, launched Source Cultivate, an AI-based solution that enables accurate yield forecasting up to eight weeks before harvest.

Following the launch of its first product, Source Track, and the recent release of Source Irrigation Control, Source Cultivation is a new addition in the suite that takes greenhouse efficiency to the next level.

By simulating the outcome of cultivation strategies, Source Cultivate supports growers in their decision-making process with accurate, real-time yield predictions. It provides growers with valuable and consistent insights into how cultivation strategies, along with local greenhouse conditions, impact new fruit sets, plant load and potential harvest.

In developing Source Cultivate, as with all its products, collaborated closely with top-tier growers, leveraging their invaluable insights and practical expertise. The company stated that by combining this on-the-ground knowledge with’s expertise in plant science and data science, the company has created a cutting-edge, scalable AI software solution that addresses one of the most challenging issues faced by modern agriculture.

“Yield forecasts are often inaccurate and only available shortly before the harvest, resulting in sales teams trading with unreliable and outdated information,” said Ernst van Bruggen, CPO and co-founder of “Unexpected shortages or surpluses, often driven by weather conditions, many times come as a surprise and have a massive impact on the average sales price. At Source, we are committed to giving the reins back to growers and augmenting their skills through AI. Source Cultivate is the solution that enhances growers’ ability to predict yield accurately, decrease human error, and negotiate better trading terms.”’s solutions have been rolled out across the largest global fresh vegetable segments – tomatoes, peppers, and cucumbers – with the eventual aim of improving operations for all fruit and vegetable growers. Globally, more than 300+ commercial greenhouses covering over 1,800 hectares benefit from’s solutions.

Source.Ag Expands Into North America
Source.Ag Unveils Source Irrigation Control
Source.Ag Raises USD$23 For Greenhouse AI

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