expands into North America

May 28, 2024, a provider of AI solutions for fruit and vegetable growers, announced it is expanding to North America, and has appointed a general manager to lead their North America team.

Tomas Geurts will lead the company’s North American team.

The company is set to open an office in Chicago this August. Tomas Geurts, the current head of the customer success team at, will lead the company’s North American team.

“With the North American greenhouse horticulture market projected to grow by nearly 10 percent over the next five years, this region presents significant opportunities for our company to make a positive impact and contribute to the industry’s growth and success,” said Rien Kamman, CEO and co-founder of

To date,’s solutions have been rolled out across the largest global fresh vegetable segments – tomatoes, peppers and cucumbers – with the eventual aim of improving operations for all fruit and vegetable growers.

After the successful commercial launch and implementation of its first product, Source Track, a platform to track, compare and improve cultivation, the company recently launched their newest product to growers worldwide: Source Irrigation Control helps growers scale operations and improve irrigation management, while decreasing the need for manual intervention and the time to adapt to new seed varieties or locations.’s current clients include Agro Care, Thanet Earth, Le Jardin de Rabelais, and C. Zwinkels, and the company will be partnering with growers across North America pioneering its AI technology to track and improve cultivations. Globally, more than 280 commercial greenhouses covering over 4,400 acres benefit from’s solutions.

RELATED: Source.Ag Unveils Source Irrigation Control

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