ADM is taking its regenerative agriculture program to a fifth country in Europe. Hungary has been selected because of its growing customer demand for sunflower seeds.

In collaboration with Bayer, the program in Hungary aims to enrol 30,000 acres (12,000 hectares) of predominately sunflower seeds but also soybeans, for the 2025 harvest and to scale in subsequent years, says the company.

Through the program, sunflower seed farmers will be provided with financial and technical support to implement qualifying regenerative agriculture practices, which will be measured and verified using Bayer’s digital capabilities in collaboration with Trinity Agtech’s Sandy platform.

These practices include Minimum Tillage, Cover Crops, Companion Crops, 4R Nutrient Management, Use of Organic Matter/Manure, Crop Rotation.

ADM says that it will compensate participating farmers for each qualifying hectare. In addition to financial support, participating farmers will receive agronomic advice from specialized professionals.

ADM’s program already covers more than 80,000 acres, including wheat and canola in Poland, soybean in Serbia, various crops in Germany and the United Kingdom.

By the end of 2025, ADM aims to reach over 160,000 acres for the program across Europe.

Over the next two years, ADM’s re:generations™ program is aiming to expand to other crops, such as, corn and rapeseed, and other countries, including Bulgaria, Romania, Turkey and Ukraine.

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