CNH and Bourgault Industries are forming a strategic commercial alliance that will bring co-branded Case IH and New Holland seeding equipment to farmers through CNH’s dealer network in North America, Australia and other key international markets.
Under the agreement, Bourgault will manufacture a portfolio of precision seeding and air drill systems, high-capacity air carts, and associated digital and control technologies for CNH. The first co-branded products are expected to be introduced as Model Year 2028 equipment, with orders opening through participating CNH dealers in February 2027.
The alliance is designed to combine Bourgault’s more than 50 years of seeding expertise with CNH’s global distribution network, technology capabilities and financial services. CNH said the arrangement will allow it to bring new seeding products to market more quickly while expanding the choices available to growers.
“Our customers expect us to deliver a strong, comprehensive portfolio with the right technology behind it,” said Gerrit Marx, CEO of CNH. “By combining complementary strengths, this alliance enhances our ability to compete, creates new opportunities for our dealers, and enables us to invest more in the technologies shaping the future of agriculture, including precision technology, automation, and integrated farming solutions.”
For Bourgault, the agreement provides an opportunity to expand its international market presence while maintaining its existing identity and operations. The Saskatchewan-based company will continue to operate independently and will manufacture, market and support Bourgault-branded equipment through its established dealer network.
“This strategic commercial alliance with CNH creates new opportunities to expand Bourgault Industries’ reach and reflects our shared commitment to innovation, customer success, and creating greater value for farmers,” said Bill Glanville, Group President of Bourgault Industries. “CNH brings strong complementary capabilities and global reach, helping make Bourgault seeding technology available to more farmers in more markets.”
Bourgault will continue investing in research and development, agronomic research and precision technology. The company said increased market opportunities and production scale resulting from the alliance will support faster development of new seeding systems and digital technologies.
CNH said the partnership supports its Path to 2030 strategy by strengthening its seeding portfolio while allowing the company to focus its own investment on areas including precision agriculture, automation and integrated farming technologies. The co-branded equipment will also be connected to CNH’s FieldOps digital platform.
CNH will continue supporting its existing seeding product portfolio during the transition. Its production facility in Saskatoon, Saskatchewan, will remain focused on manufacturing planters and combine headers.
Bourgault, a Linamar company headquartered in St. Brieux, Saskatchewan, produces air drills, air carts, tillage equipment and precision seeding technologies. The company will retain its Bourgault brand and continue serving customers through its current distribution network alongside supplying equipment for the Case IH and New Holland portfolios.