Humintech Is One of Germany's Most Innovative SMEs


Success built upon entrepreneurial vision: Humintech GmbH is honoured as one of Germany's most innovative SMEs at the German SME Summit in Essen on 26 June. The Grevenbroich-based company joins an exclusive group of prize-winners stretching back over more than 20 years as Top 100 mentor Ranga Yogeshwar awards it the Top 100 seal of approval. The award to Humintech is the outcome of a two-stage analytical procedure by a team of research scientists.

Natural humic acids form the basis of Humintech GmbH's success. The company uses these in agriculture to improve the properties of soil, for example, or to stimulate plant growth, and the industrial and animal feed sectors also benefit from the company's innovative products. Humintech GmbH scored particularly highly in the Top 100 competition's Innovations Marketing category, as it is great at coming up with ideas for commercialising these complex products. "We place great emphasis on an intensive dialogue with potential users," commented Müfit Tarhan, Humintech's executive director. "We offer our international customers workshops, for example, as a means of exchanging ideas. It's all about being open and transparent." Humintech has a sales network covering 60 countries worldwide.

To ensure the continuing success of the company, its 24 employees are closely involved in the creative process, with each employee contributing an average of five suggestions for improvements, approximately 60 per cent of which are implemented. Flat hierarchies and short communication channels make it easier to decide whether an idea should be taken up or rejected, and bonuses offer employees an incentive to continue their active engagement.
"Generating good ideas and implementing them quickly is an important competitive factor for us," explained executive director Aydogan Cengiz. "This is why we invest a lot of time and money into managing innovation. In doing so, we are relying on the creativity and inventiveness of all of our employees. I should like to extend my heartfelt thanks to them for helping us win this Top 100 award."

The Top 100 accolade is awarded on the basis of a two-stage analysis developed by Nikolaus Franke, Professor of Entrepreneurship and Innovation at the Vienna University of Economics and Business Administration, and his team. The research scientists use more than 100 parameters in five separate categories to investigate how SMEs manage and generate successful innovations. The decision as to which companies ultimately receive the Top 100 award lies exclusively with the academic coordinators of the project.



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