Nichino Europe Co. Ltd has secured exclusive distribution rights for Vitrol, a molluscicide pellet developed by Bros Sp zoo, Poland, for controlling slugs and snails across Europe and the UK.

This agreement positions Nichino Europe as the sole provider of Vitrol, reinforcing its commitment to delivering innovative and sustainable crop protection solutions.

Vitrol, containing the unique active ingredient ferric pyrophosphate, is designed as an attractive bait for slugs and snails. It offers protection for arable, horticultural, and ornamental crops during emergence and later development stages.

“We are excited to bring Vitrol to European growers,” said Manfred Hilweg, managing director at Nichino Europe. “This product represents a significant advancement in effective slug control using less hazardous active ingredients and offers a substantial opportunity to support sustainable farming as a biological product.”

Bros Sp zoo, a leading Polish company with extensive experience in plant protection products, is confident in Nichino Europe’s ability to expand Vitrol’s reach. Monika Majerowicz, export director at Bros, stated, “We are very pleased to entrust the distribution of Vitrol to such a reliable and experienced partner as Nichino Europe Co. Ltd. We believe this cooperation will ensure European farmers have broad access to a modern and highly effective solution for slug control.”

Nichino Europe, a subsidiary of Nihon Nohyaku Co., Ltd., leverages global R&D expertise to supply innovative crop protection products across Europe, the Middle East, and Africa. Bros Sp zoo, a leading Polish company, brings extensive experience in biocidal and plant protection products, ensuring regulatory compliance and technological innovation.