Fermata, an Israeli-based data science company, has closed $10 million in a Series A funding round backed exclusively by Raw Ventures.

The investment will support the company’s strategic vision of developing a centralized ‘digital brain’ for the horticulture industry, allowing autonomous management of crops through advanced data analysis, “creating an ever-evolving system that continuously learns from available data,” said the company in a news release.

Initially focusing on identifying pests and diseases, the funding will be used to expand Fermata’s system into a command center for crop health, further developing its suite of AI-driven solutions to address a range of agricultural challenges.

Using advanced data analytics, the system monitors a wide range of plant health factors, from fertilization to pollination status, with future capabilities set to include forecasting tools like yield prediction tracking. Fermata’s Croptimus suite – which provides 24/7 crop monitoring through computer vision – will process visuals collected through its products and integrate third-party data sources to build more accurate models.

The company has forged strategic collaborations with Microsoft, NVIDIA, Wageningen University, Bayer Crop Sciences, yieldsApp, and agRE.tech, and plans to continue partnering with industry leaders to expand its impact throughout the agritech sector.