CNH takes minority investment in AI company Bem Agro

February 28, 2024

CNH Ventures has taken a minority stake in drone imaging AI company Bem Agro – a Brazilian startup and existing supplier to CNH.

Bem Agro uses AI to convert any type of aerial field image – including those taken from machines, drones and satellites – into agronomic mapping reports. According to the company, these reports provide vital data that enables farmers to make better decisions about optimizing field operations, allocating resources and increasing yield while driving improved machine performance, greater productivity and reduced running costs.

In sugarcane, grain and fiber harvesting, where farmers can face low-visibility conditions, Bem Agro’s maps provide guidance lines for course correction and crop damage reduction. Their weed mapping pinpoints specific areas to be sprayed, minimizing herbicide usage.

CNH stated this investment follows over five years of successful commercial partnership with Bem Agro. “We currently use their mapping solutions on our Case IH and New Holland brands’ Connected Platforms for sugarcane harvesters, tractors and sprayers in Brazil, Indonesia and Thailand,” CNH said in a news release. “Together with Bem Agro, we aim to significantly enhance our current and future precision technology solutions, services and reach for agriculture across Latin America and Asia Pacific.”

CNH added that its drive for “customer-inspired innovation relies on constant dialogue with the people that use our equipment and technology.”

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