Orbia’s precision agriculture business Netafim and Bayer announced an expansion of their strategic collaboration, starting with new digital farming solutions for fruit and vegetable growers.

By simplifying primary data collection and delivering a system that can generate tailored recommendations from that data, the new solutions aim to help growers maximize crop production and optimize their use of resources.

As part of the companies’ expanded collaboration, Bayer has developed a new digital platform called HortiView to simplify primary data collection and sharing for the cultivation of fruits and vegetables, enabling growers to benefit from an ecosystem of connected agronomic services that support data-driven decisions and market access.

At the same time, Orbia Netafim has developed irrigation insights to be available through HortiView’s platform. Rather than a “one-size-fits-all” approach, these tailored irrigation recommendations are generated uniquely for each grower, based on the primary data they provide in HortiView. The collaboration will also expand to include connectivity to GrowSphere, Orbia Netafim’s all-in-one irrigation operating system, which features optimized irrigation, crop protection and fertigation applications.

A small group of grower advisors are currently using the new solutions and providing feedback to inform broader availability in the future.

The expanded collaboration builds on a longstanding relationship between Orbia Netafim and Bayer, with a history of successful collaboration on various activities including the Better Life Farming initiative, a crop protection solution for U.S. almond growers and joint projects to support the EU’s Farm2Fork initiative.

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Netafim’s precision irrigation shaping the future of farming