Austrian horticultural supplier Agrotech Gartenbautechnik has rebranded as Plant Products Austria, part of BioFirst Group.

Founded in 1998, Agrotech has built a strong reputation as a supplier to Austria’s high-tech greenhouse vegetable growers. Since 2004, the company has served as Biobest’s exclusive distributor in Austria, supporting tomato, cucumber, aubergine and pepper growers with biological crop pollination and integrated pest management solutions. This long-standing partnership culminated in Agrotech’s acquisition by BioFirst Group in 2023.

Coinciding with this transition, Agrotech founder Roman Kölbl has retired and Gregor Hoffmann has been appointed general manager. Also, Andreas Halbauer (joined 2025) leads the development, sales and support of the technical supplies product line; and Daniela Harb (joined 2007) heads up the biological crop protection and pollination portfolio.

Plant Products Austria has broadened its focus to include berries and high-value open-field crops. The expanded offer will incorporate new product ranges and technologies, including irrigation and water management solutions.

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