Hello Nature has unveiled a new positioning that places health at the forefront of its mission. With the launch of “Say hi to a healthier life,” the company emphasizes the critical role agriculture plays in shaping human health.

Speaking on the opening day of the Biostimulants World Congress in Barcelona this week, Chief Marketing Officer Alice Toderi unveiled the new strapline while presenting some of the company’s field trials, showing how bio-inputs can boost health promoting compounds.

“The concept of nutrition-sensitive agriculture links what farmers produce and people eat. It’s not about just filling stomachs but nourishing people, so it’s more a health intervention,” Toderi said.

Recognizing that agricultural inputs are the foundation of the health chain, Hello Nature is promoting technologies that enhance soil fertility, plant resilience, and nutrient-rich food production.

Toderi showed examples of how bio-inputs could increase beneficial health effects, such as reducing the levels of heavy metals or nitrates, or boosting anti-oxidants.

Luca Bonini, CEO of Hello Nature, highlights the importance of this approach. “Health begins long before we sit at the table – it begins in the field,” he says. “Our innovations do not just improve agronomic performance, they elevate health in all its forms. Every biostimulant, every bio-based input we develop reinforces the chain that connects healthy soils, healthy plants, healthy food, healthy people, and ultimately, a healthier planet.”

Hello Nature plans to expand its scientific programs to further demonstrate the connections between biological inputs and health outcomes, solidifying its position as a leader in bio-based agricultural innovation.